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        <title>Internet secrets</title>
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            <title>Goodbye CMS, hello online communications platform</title>
            <link>http://www.smartcompany.com.au/internet-secrets/goodbye-cms-hello-online-communications-platform.html</link>
            <description><![CDATA[Top attributes for a what? Yes, it's yet another new term for increasingly befuddled smaller business operators, but an important one.
]]></description>
            <pubDate>Tue, 15 May 2012 14:00:00 GMT</pubDate>
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            <title>Your web developer should make themselves redundant</title>
            <link>http://www.smartcompany.com.au/internet-secrets/your-web-developer-should-work-to-make-themselves-redundant-because-good-systems-will-require-little-technical-skill-at-all.html</link>
            <description><![CDATA[There’s a truism almost unique to the software and web industries: If a web developer is any good, they will put themselves out of a job.
]]></description>
            <pubDate>Tue, 08 May 2012 14:00:00 GMT</pubDate>
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            <title>The massive advantage your traditional skills bring to the online world</title>
            <link>http://www.smartcompany.com.au/internet-secrets/the-massive-advantage-your-traditional-skills-bring-to-the-online-world.html</link>
            <description><![CDATA[It’s one of the biggest furphies going around.  And it’s happening to a business near you.
]]></description>
            <pubDate>Wed, 02 May 2012 00:00:17 GMT</pubDate>
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            <title>The power of the humble website</title>
            <link>http://www.smartcompany.com.au/internet-secrets/the-power-of-the-humble-website.html</link>
            <description><![CDATA[
A wise person once told me that no matter how small your business is, you should always organise it as if it were a much larger business.
]]></description>
            <pubDate>Wed, 25 Apr 2012 14:00:00 GMT</pubDate>
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            <title>The Yellow Pages is negotiating the world of the web</title>
            <link>http://www.smartcompany.com.au/internet-secrets/the-yellow-pages-is-negotiating-the-world-of-the-web.html</link>
            <description><![CDATA[
For this week’s missive, I have to declare a conflict of interest.
]]></description>
            <pubDate>Tue, 17 Apr 2012 23:43:40 GMT</pubDate>
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        <item>
            <title>The web design trick… and how to avoid falling for it</title>
            <link>http://www.smartcompany.com.au/internet-secrets/the-web-design-tricka-and-how-to-avoid-falling-for-it.html</link>
            <description><![CDATA[
It’s a well-known fact that smaller businesses are far more susceptible to costs arising from poor web design than their deeper-pocketed competitors.
]]></description>
            <pubDate>Tue, 10 Apr 2012 23:19:06 GMT</pubDate>
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            <title>The clock is ticking for online-shy SMEs</title>
            <link>http://www.smartcompany.com.au/internet-secrets/the-clock-is-ticking-for-online-shy-smes.html</link>
            <description><![CDATA[A few months ago whilst we were planning our holidays and squeezing in just one more Christmas party, our stablemates Business Spectator were running a story about the recommendations of the latest Productivity Commission report. 
]]></description>
            <pubDate>Tue, 03 Apr 2012 23:57:49 GMT</pubDate>
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            <title>LinkedIn Groups prove manna from heaven for SMEs</title>
            <link>http://www.smartcompany.com.au/internet-secrets/linkedin-groups-prove-manna-from-heaven-for-smes.html</link>
            <description><![CDATA[We all have our favourite technology developments. Those that, as time goes on, you realise you just can’t live without.
]]></description>
            <pubDate>Wed, 28 Mar 2012 14:00:00 GMT</pubDate>
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            <title>The case for website GPs gathers steam</title>
            <link>http://www.smartcompany.com.au/internet-secrets/the-case-for-website-gps-gathers-steam.html</link>
            <description><![CDATA[Regular readers of this blog will be familiar with its constant testing of the status quo when it comes to looking after the online needs of smaller business.
]]></description>
            <pubDate>Tue, 20 Mar 2012 23:05:37 GMT</pubDate>
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        <item>
            <title>Buying Facebook Friends is a pointless exercise</title>
            <link>http://www.smartcompany.com.au/internet-secrets/buying-facebook-friends-is-a-pointless-exercise-the-number-of-friends-you-have-means-little-at-all.html</link>
            <description><![CDATA[Every new technology revolution has "trend cowboys".
]]></description>
            <pubDate>Tue, 13 Mar 2012 23:15:09 GMT</pubDate>
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