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        <title>Digital Marketing Trends</title>
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            <title>Why doesn’t anyone care about my new website?</title>
            <link>http://www.smartcompany.com.au/digital-marketing-trends/20091022why-doesnt-anyone-care-about-my-new-website.html</link>
            <description><![CDATA[When a business launches a new website there is typically some fanfare. Congratulatory emails abound. Executives make laudatory announcements. Website analytics are carefully watched for improved performance.
 
]]></description>
            <pubDate>Thu, 22 Oct 2009 00:47:20 GMT</pubDate>
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            <title>There’s a new player in the world of corporate communications - you</title>
            <link>http://www.smartcompany.com.au/digital-marketing-trends/20091009-theres-a-new-player-in-the-world-of-corporate-communications-you.html</link>
            <description><![CDATA[As more and more people in an organisation start using social media, they unwittingly start to take on the role of "unofficial spokesperson". They have the opportunity to talk with customers in a completely different way. The conversation is not intermediated - it is unbelievably direct. It is human. It is authentic. It is transparent.

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            <pubDate>Thu, 08 Oct 2009 22:56:27 GMT</pubDate>
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            <title>Measuring the ROI of social media</title>
            <link>http://www.smartcompany.com.au/digital-marketing-trends/20090910-measuring-the-roi-of-social-media.html</link>
            <description><![CDATA[I wanted to share this simple but excellent presentation from Egg Co (http://www.slideshare.net/yongfook/social-media-roi) on measuring return on investment from social media.

]]></description>
            <pubDate>Thu, 10 Sep 2009 02:06:04 GMT</pubDate>
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            <title>Stark realisation: I no longer depend on Google to find stuff</title>
            <link>http://www.smartcompany.com.au/digital-marketing-trends/20090907-stark-realisation-i-no-longer-depend-on-google-to-find-stuff.html</link>
            <description><![CDATA[Today I had a stark realisation: I no longer depend on Google to find stuff. I still use it to locate things, eg. "find me the Wikipedia page on Ted Kennedy's aquatic activities". But I rarely - if ever - use it to find businesses, places to visit, interesting blogs, etc.

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            <pubDate>Sun, 06 Sep 2009 14:00:00 GMT</pubDate>
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            <title>Creating advocates for your brand and products</title>
            <link>http://www.smartcompany.com.au/digital-marketing-trends/20090903-three-simple-steps-to-creating-advocates-for-your-brand-and-products.html</link>
            <description><![CDATA["In times of uncertainty, the best response is to stop 'shouting' and start a conversation. Now, what are you going to talk about?" - What's Next Report, STW Communications Group (June 2009).

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            <pubDate>Thu, 03 Sep 2009 01:48:06 GMT</pubDate>
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            <title>ALP plans to shift marketing spend online</title>
            <link>http://www.smartcompany.com.au/digital-marketing-trends/20090813-australian-labor-party-plans-to-shift-marketing-spend-online.html</link>
            <description><![CDATA[The Australian political battlefield is heating up again in preparation for the next Federal election, with both major parties taking a renewed focus on using online marketing to gain an advantage.

]]></description>
            <pubDate>Thu, 13 Aug 2009 00:10:52 GMT</pubDate>
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            <title>Survival in a digital world: the 80/20 rule</title>
            <link>http://www.smartcompany.com.au/digital-marketing-trends/20090730-survival-in-a-digital-world-the-8020-rule.html</link>
            <description><![CDATA[Even many of the biggest, most sophisticated advertisers still seem to have a lot of fear when it comes to investing in digital. The more innovative the digital ideas on the table are, the worse the fear becomes. For people who work in digital and see everyday how effective the medium can be, this fear often seems misplaced.

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            <pubDate>Thu, 30 Jul 2009 00:18:00 GMT</pubDate>
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            <title>Social media: Hype or helpful?</title>
            <link>http://www.smartcompany.com.au/digital-marketing-trends/20090320-social-media-hype-or-helpful.html</link>
            <description><![CDATA[The term "social media" has been everywhere for the past 12 months.
]]></description>
            <pubDate>Thu, 19 Mar 2009 22:41:28 GMT</pubDate>
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            <title>Measure and learn</title>
            <link>http://www.smartcompany.com.au/digital-marketing-trends/measure-and-learn.html</link>
            <description><![CDATA[I was involved in a conversation the other day around the current state of the digital media world, and specific media challenges around yield and extraction.
]]></description>
            <pubDate>Thu, 12 Mar 2009 14:00:00 GMT</pubDate>
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            <title>Team traditional with digital</title>
            <link>http://www.smartcompany.com.au/digital-marketing-trends/team-traditional-with-digital.html</link>
            <description><![CDATA[You often hear some digital salespeople challenging  clients/agencies/marketers to pull money out of TV and invest it into digital  channels. The rationale is generally around an assumption that digital is the  only "accountable" media... which in all honesty is a half truth, as many get  confused when talking about accountability and measurability.

]]></description>
            <pubDate>Tue, 03 Mar 2009 14:00:00 GMT</pubDate>
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