Online Sales

How to market to Chinese consumers online

Wed, 16 May 2012 22:53:56 GMT

China’s catching up. From a closed economy based on agriculture and limited trade, to the roaring industrial force it is today, China is fast becoming a huge opportunity for savvy online marketers.

Major brands are not utilising Google Places

Wed, 02 May 2012 22:44:19 GMT

It still amazes me how many major brands are not owning their Google Places listings.

Using banners to build links

Wed, 07 Mar 2012 21:31:06 GMT

I’m going to giveaway a small SEO secret this week. I know it sounds odd, but you can use banners as a very effective link building technique for SEO.

Lead collection advertising on Linkedin

Wed, 29 Feb 2012 14:00:00 GMT

As an advertising platform, LinkedIn often gets overlooked. If you've got a manufacturing or service-based business that depends on other businesses to survive I think you should take a look at LinkedIn ads.

There’s no longer a digital divide in advertising

Wed, 08 Feb 2012 14:00:00 GMT

A few years ago I blogged about QR codes – what they are and how they work.

The trouble with Tablets

Wed, 25 Jan 2012 04:43:46 GMT

Over Christmas I succumbed and bought an iPad 2. It’s a great little gadget and I’m really enjoying both for business and pleasure… as are the kids.

SEO and the cloud

Thu, 12 Jan 2012 21:56:01 GMT

This article first appeared May 13, 2011. With the NBN rolling out we’re all (eventually) going to enjoy much faster internet connection speeds in the not too distant future.

Last minute online sales improvement ideas for Christmas

Wed, 23 Nov 2011 22:18:24 GMT

If you’re an online retailer in the B2C space, now’s the time to make hay. The sun will be shining brightly as we approach Christmas this year.

Google’s controversial new announcement: Hiding keyword referral information

Wed, 26 Oct 2011 21:53:41 GMT

This week Google announced a controversial new initiative which prevents keyword data showing in Analytics Reports when someone is logged into their Google account.

New Google tools for SEO

Thu, 20 Oct 2011 22:03:17 GMT

Google has recently released a new tool in its Analytics product, which enables you to link your Google Webmaster Tools account to your Google Analytics account.